Free tool
ROAS & ROI Calculator
Enter the revenue your ads generated and what you spent. Add your gross margin to see real profit after cost of goods, not just top-line return.
Total revenue attributed to the campaign.
Profit after cost of goods, as % of revenue — reveals true profit.
Results
Enter your revenue and ad spend to see your return.
Estimates for guidance only — real performance depends on your market, offer and execution. Figures exclude VAT unless stated.
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Open calculatorBreak-even ROAS Calculator
Find the ROAS your campaigns must hit before they make a penny of profit, based on your margins.
Open calculatorUK VAT Calculator
Add VAT to a net figure or extract it from a gross one, at standard, reduced or custom rates.
Open calculatorNumbers not adding up?
Book a free consultation and we'll find where the margin is hiding.