Free tool
Ad Budget Planner
Use your average cost per click (Google Keyword Planner is a good source) and conversion rates to estimate what a budget delivers before you spend it.
Google Keyword Planner gives estimates for your keywords.
Landing pages typically convert 2–10% of clicks.
Results
Enter a budget, CPC and conversion rate to forecast results.
Estimates for guidance only — real performance depends on your market, offer and execution. Figures exclude VAT unless stated.
More tools
Keep running the numbers
ROAS & ROI Calculator
Work out your return on ad spend and ROI from revenue and spend — with an optional margin for true profit.
Open calculatorBreak-even ROAS Calculator
Find the ROAS your campaigns must hit before they make a penny of profit, based on your margins.
Open calculatorUK VAT Calculator
Add VAT to a net figure or extract it from a gross one, at standard, reduced or custom rates.
Open calculatorNumbers not adding up?
Book a free consultation and we'll find where the margin is hiding.