Free tool
Break-even ROAS Calculator
A 4× ROAS sounds great — until margins say otherwise. Enter your gross margin and fees to find the return where ads stop costing and start earning.
Revenue minus cost of goods, as % of revenue.
Payment fees, shipping, pick & pack — as % of revenue.
e.g. 50 means every £1 of ads should return £1.50 in profit.
Results
Enter your gross margin to find your break-even ROAS.
Estimates for guidance only — real performance depends on your market, offer and execution. Figures exclude VAT unless stated.
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